That Missing Piece
The Puzzle Piece Your Company Needs
That Missing Piece
The Puzzle Piece Your Company Needs
Emma Peterson
Experienced Professional
I'm Emma Peterson, an analyst who finds the signal in messy, scattered data and turns it into something a business can act on. I work in the space where data analysis, market research, and strategy overlap.
I'm a researcher and analyst who turns scattered data into decisions. My foundation is a psychology degree (Brandeis University, magna cum laude), where I learned to design studies and test what's actually significant — paired with hands-on market research at Beta Hat, where I built multi-language surveys and analyzed roughly 10,000 responses into insights clients could act on.
As a Product Operations Associate at Really Global, I translate business requirements into working prototypes and the documentation that keeps a fast-moving startup aligned. Along the way I've audited brands, built lead-generation databases, and — when the dataset I needed didn't exist — written the code to go build it myself.
I'm Google-certified in Data Analytics and a Google Cloud Generative AI Leader, and I work fluently across Python, SQL, and Tableau. What ties it all together is a simple instinct: every business question is a puzzle, and the answer is usually hiding in data nobody has bothered to organize yet.
Outside of work I'm a lifelong reader (every book I've finished since 2017 is logged and tracked — yes, in a spreadsheet), a writer building out a decade-long world-building project, and a photographer. The creative side sharpens how I tell stories with data.
Experience
Market & Consumer Research
Strategy & Competitive Intelligence
Market & Consumer Research
Designed and programmed mixed-method, multi-language surveys at a market research firm, testing logic and translations to ensure flawless data integrity. Analyzed roughly 10,000 qualitative and quantitative responses, distilling them into the reports and insights clients used to shape brand strategy. Ran qualitative research end to end —
Designed and programmed mixed-method, multi-language surveys at a market research firm, testing logic and translations to ensure flawless data integrity. Analyzed roughly 10,000 qualitative and quantitative responses, distilling them into the reports and insights clients used to shape brand strategy. Ran qualitative research end to end — screening participants, conducting interviews, and building the tools that capture the right input.
Data Analytics
Strategy & Competitive Intelligence
Market & Consumer Research
Developed a foundation in research design and statistical analysis earning her Psychology degree, learning to separate meaningful results from noise. Broadened her skillset with Google's Data Analytics certificate and a Google Cloud Generative AI Leader credential. Now builds her own data pipelines, including a Python platform that cleans
Developed a foundation in research design and statistical analysis earning her Psychology degree, learning to separate meaningful results from noise. Broadened her skillset with Google's Data Analytics certificate and a Google Cloud Generative AI Leader credential. Now builds her own data pipelines, including a Python platform that cleans, tracks, and analyzes thousands of records to surface market shifts in real time.
Strategy & Competitive Intelligence
Strategy & Competitive Intelligence
Strategy & Competitive Intelligence
Built a competitive-intelligence platform that monitors thousands of businesses across an entire industry, turning scattered public data into a live view of market moves. Researched how leading B2B teams identify prospects and track competitors, mapping the tactics behind modern go-to-market strategy. Translated insight into action — refi
Built a competitive-intelligence platform that monitors thousands of businesses across an entire industry, turning scattered public data into a live view of market moves. Researched how leading B2B teams identify prospects and track competitors, mapping the tactics behind modern go-to-market strategy. Translated insight into action — refining brand positioning, strengthening investor pitch decks, and building lead-generation systems that steered leadership toward high-value opportunities.